Uberrito Fresh Mex Mexican franchise

Top Five Sizzling Reasons to Invest in an Überrito Tex Mex Franchise

Unleash the flavorful world of fast-casual excellence, est. 1995

You can’t be in the food business without having a genuine appreciation for good, hearty meals that bring family and friends together. It’s one of the best parts of being an entrepreneur in the restaurant industry. And, what better way to enter the market than with everyone’s favorite - a Tex Mex franchise. At Überrito Fresh Mex, we’re sizzling our way to the top with mouthwatering flavors that capture the taste of authentic Mexican cuisine with a twist. Here’s why you should be part of our franchise family.


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Mexican Food: On Everyone’s Minds & Tastebuds

Mexican food is a fan favorite, ranking as one of the most popular ethnic food choices across the US. In fact, a whopping 86% of Americans enjoy Mexican cuisine according to Statista. Millennials and Gen Z-ers, who account for half of the US population, are the biggest groups supporting Mexican food outlets. 

The total market size for Mexican cuisine is expected to grow by $113.85B between 2021 and 2026, according to Technavio, making now an opportune time for opening a Mexican franchise. If you want to spice up your culinary experience, join Überrito and be part of a thriving brand.

Our food has earned its popularity for our customizable, build-your-own options; our diverse, flavorful, and fresh ingredients; and our focus on healthier food choices. Plus, we have the flexibility to cater to different dietary preferences, including vegetarian and vegan, allowing us to satisfy everyone.

Why we’re better than Chipotle and the rest

Roll in Opportunities with Our Low-Cost Food Truck

Überrito food trucks offer entrepreneurs an easy entry into the QSR (quick-service restaurant) market with their lower initial investment compared to brick-and-mortar establishments. The food truck industry is also expected to grow by 6.4% annually between 2022 and 2030, according to Grand View Research. Mexican food has accounted for a significant 34.6% of the market share in 2021 and has gained more popularity since. Food trucks are especially popular among younger people seeking flexible and unique dining experiences. Überrito offers a lucrative opportunity for aspiring entrepreneurs looking to enter the food business to take advantage of this growing market.

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We Empower Entrepreneurs at Every Level

Überrito is an inclusive brand offering franchising opportunities for entrepreneurs with different levels of financial capacity. Whether you're starting with a modest budget or have substantial capital, we have flexible investment options tailored to accommodate your financial situation. 

Just like our menu, our investment options cater to everyone's appetite for success. From food trucks and single-unit brick-and-mortars to Area Developers overseeing three or more units and Area Agents actively bringing in new franchisees, Überrito makes opening a Tex Mex franchise possible with a plateful of opportunities to fit your entrepreneurial goals.

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Fresh Is Best in All Our Kitchens

Whether you’re operating on wheels or in a restaurant, Überrito franchisees use only the freshest, top-quality ingredients to satisfy a growing global demand for healthier dining options. Why does fresh matter in the franchise business? It's simple: fresh ingredients lead to exceptional taste, satisfied customers, and repeat business. 

Our customers rave about our customizable, no-menu option, with plenty of fresh veggies, sauces, toppings, meats, and meat alternatives to choose from. And at Überrito, we provide a meal and an experience. Imagine your customers walking into a space where they can see their meal being prepared with juicy, high-quality ingredients right before their eyes.

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Training and Support From an Existing and Established Brand

We provide comprehensive franchise training and support to help set you up for success. Our training programs offer a deep dive into key aspects of restaurant management. You’ll start off with an immersive four-to-six-week on-the-job training, which will cover opening and closing procedures, food preparation, safety handling, pricing strategy, customer service, and financial management.

Then, you’ll move on to our pre-opening support, which encompasses up to eight days of training to help you navigate the final stages of becoming a franchisee, including your Grand Opening. And that’s not all. We equip you with an Operations Manual, which serves as your go-to guide, offering insights from seasoned mentors and restaurateurs. 

We also offer additional training opportunities within six months of completing your initial training, if you need it, as well as an online training portal for continuous learning. At Überrito, we want to see you succeed, and we’ll do what we can to help get you there.


Do more than just serve meals - create memorable moments around the table. Contact us today to find out more about Überrito Fresh Mex’s franchise opportunity.

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